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Global fresh food: big opportunities, big challenges

That’s the easiest way to describe the food sector in 2022. On the plus side, the demand has never been higher: 80% of respondents to Deloitte’s fresh food consumer survey said that high-quality fruits and vegetables are one of the most important attributes they look for when choosing a store.

Additionally, the 20-30% bump in online grocery shopping due to the pandemic has continued with nearly 50% of consumers now indicating they buy groceries online at least once a week. And omnichannel opportunities for the fresh food industry are increasing. For farmers, retailers and business owners, that represents rich, fertile soil for growth.

On the flip side of that coin, the industry has a waste problem with almost 30% of high-quality fruits and vegetables falling through the grid of trade chains and large supermarket chains due to lack of supply chain visibility. And disruption is a constant challenge with social, economic, environment and political disruption happening far more regularly.

At the heart of supply chain logistics for fruit and vegetables is one simple question – how do I get my produce where it needs to be in perfect condition? Image credit: Maersk

At the heart of supply chain logistics for fruit and vegetables is one simple question – how do I get my produce where it needs to be in perfect condition? Image credit: Maersk

Maersk has compiled a guide where they look at three big questions for the industry highlighted by refrigerated cargo and cold chain logistics experts:

  1. How do you secure your supply chain during times of uncertainty?
  2. How do you get more control by improving visibility in your cold chain?
  3. How can you operate your cold chain sustainably AND efficiently?

For each of these points, they explore the topic, providing context, insight, and their own thoughts. Then they delve deeper, suggesting some potential answers, exploring how to turn each into a competitive advantage for role players in the goods supply chain.

To read the full guide, visit their website where you can freely download the e-book.