Goscor Lift Trucks and Crown Equipment celebrate 40 years of partnership. This is part two of a two-part series.

The 2024 IFOY Awards once again see Crown in the spotlight, with the recently developed ESR 1200 being nominated. The ESR 1200, boasting a load capacity of two tons and a lifting height of 14.2m, stands out for its comprehensive commitment to sustainability and productivity. This reach truck features several enhancements, including a new mast design that provides improved stability and visibility, alongside a modernised production process that reduces its ecological footprint.
Evolution of Crown’s ESR Reach Trucks
Crown’s commitment to innovation is evident in their continuous introduction to new products and advancements in technology. With state-of-the-art factories worldwide, Crown continuously updates its equipment to incorporate the latest advancements, ensuring that their products remain at the pinnacle of efficiency and performance.
One of Crown’s standout innovations is the evolution of their flagship Reach Trucks, specifically the ESR model. “The ESR series has consistently set the standard for reach truck performance, safety, and operator comfort. Over the years, Crown has introduced significant enhancements to the ESR models, reflecting their commitment to technological innovation and excellence,” maintains Barber.
“The original ESR models were celebrated for their robust construction and reliable performance. Subsequent models have built on this strong foundation, incorporating advanced features such as regenerative braking for improved energy efficiency, intuitive controls for enhanced operator comfort, and advanced safety systems to protect both operators and goods,” he adds.
Crown’s dedication to continuous improvement is evident in the latest ESR models, which feature state-of-the-art technology like integrated telematics for real-time fleet management, enhanced ergonomic designs to reduce operator fatigue, and advanced load handling capabilities for increased productivity, and the highest capacity performance at lift height. Barber believes these advancements ensure that Crown’s ESR Reach Trucks remain at the cutting edge of materials handling technology, providing users with the most efficient, reliable, and safe equipment available.
As GLT celebrates its 40th anniversary in providing trusted equipment solutions to the Southern African market, it reaffirms its commitment to excellence and customer satisfaction. As part of the Goscor Group, GLT stands as a beacon of reliability, offering comprehensive support and services to ensure optimal performance and longevity of Crown Equipment’s esteemed products.
Source: Goscor